MRA Managing Today’s Convenience Stores

May 30, 2019, Author: admin

Managing Today’s Convenience Stores for Success Tomorrow

Date : August 5th & 6th 2019
Venue : MRA Training Room
Malaysia Retailers Association
A-11-11 & A-11-12, Tower A, Level 11, Menara UOA Bangsar,
No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur.

Jointly Organized by :



Convenience is to hot button for consumers today; whether it is convenience in the product, convenience in the shopping, or convenience in use. Convenience stores are best positioned to capture and exploit this major trend. However, in many cases the genesis of convenience store developed from small tobacco and news stand formats, and found them in the middle of the convenience clamor.

The skills required to manage these stores and position them squarely in the middle of the convenience environment have changed and new tools, new approaches and dedication to the convenience needs to be honed. It is important that convenience stores be ready to offer the consumer of the 21st Century all that they need in convenience. Other channels are recognizing this growing segment and are preparing enter the market with new and competing formats. Doing the same old thing won’t work in a changing competitive environment.

This seminar will focus on convenience and what it means to the consumer, and the strategies and techniques necessary to maximize the profit from these consumers. We will look at what the new consumer demands in the form of convenience and how convenience stores can deliver it. It will focus on all aspects of convenience store management with emphasis on strategy and executing the strategy. While operational issues are not the core of the seminar the seminar will touch on how various operations must be determined by strategy.


  • To understand the new convenience consumer and what she will demand
  • To learn how to capture the new sources of sales and profit in the convenience business
  • To learn the new approaches to operational efficiency and effectiveness
  • To learn who the new competition will be for the convenience segment
  • To discover new strategies and tactics for the convenience segment

Programme Agenda

Who Should Attend

  • Convenience store owners
  • Senior Managers, Managers and Executives of convenience store companies
  • Merchandising managers and Executives of convenience store companies
  • Advertising and Sales Promotion Managers and Executives of convenience store companies
  • Store Managers and Executives of convenience store companies

Programme Fee

MRA Members – RM2,600-00 per person
Non-MRA Members – RM3,200-00 per person
* Participation fee is inclusive of 6% SST.
* The program fee covers tuition, presentation and case materials, and lunch and refreshments.

HRDF Claimable

This programme is also supported by HRDF under SBL.

Programme Payments

Please make payment to:
Malaysia Retailers Association Alliance Bank Malaysia Berhad Account Number: 141 6700 1002 1873

Seminar Delivery

The seminar will be highly interactive with lectures, presentations and real retail case discussions. Copies of lecture notes and any additional notes shall be provided.

Registration Deadline

30th June 2019

Seminar Facilitator

Dr. Stanton

Dr. Stanton has with one of the USA’s best run convenience stores for many years, and has spoken at the National Convenience store Association (NACS) meeting as well as writing a number of articles in the NACS magazine on convenience store marketing. Dr. Stanton has addressed a number of convenience store including the Global 7-Eleven annual meeting in Hawaii. He has been elected to the European Retail Association in the Hall of Fame.

John L. Stanton has a Ph.D. in marketing from Syracuse University, and been in the food industry for over 30 years. He is currently professor of food marketing at Saint Joseph’s University in Philadelphia. Besides academia, Dr Stanton has also worked in the food industry. He has been Vice President of Marketing for an international coffee company, and worked in Germany working for Tengelmann, one of the world’s largest food retailers. Dr. Stanton was also director of research of an advertising agency and has consulted for many nationally known food companies including Campbell Soup Company, Procter & Gamble, Frito Lay, Florida Dept. of Citrus, Kellogg and others.

He has also spoken to many international food groups in Russia (Russian Fruit Juice Federation, Russian Grocers Association ), Germany (Tengelmann, European Fruit Juice Association, Hypermarket Association), Denmark (AC Nielsen trends conference), Sweden(AC Nielsen trends conference), Finland (AC Nielsen trends conference), Norway (AC Nielsen trends conference), France (Monoprix), Argentina Grocery Association, Uruguay (Agri-business Congress), Japan (USDEC Cheese conference), Brazil (ABRAS, APAS), Thailand (Fresh Food Association), Chilean Grocers Association, Colombian Grocers Association, New Zealand Food and Beverage Association, Mexico (Mexican Grocers Association) and Ireland (Musgrave, Spar, Food and beverage Association), Dr. Stanton has done programs around the world for the USDA FAS in places such as the Czech Republic, and Thailand.Dr. Stanton also completed a project in Estonia to develop a chain of grocery stores in Estonia, Latvia, Lithuania, and Western Russia for an investment group.

Dr. Stanton has a new book published entitled MOREStanton on Food Marketing and his books include, Stanton on Food Marketing, Success Leaves Clues!, Delight Me…The Ten Commandments of Customer Service, 21 Trends in Food Marketing for the 21st Century, 325 Ways to Make Customers Feel Like Your Supermarket Is Their Supermarket, Marketing Planning in a Total Quality Environment, Running a Supermarket Consumer Focus Groups and Making Niche Marketing Work (McGraw-Hill).

Further Information

For further information about this seminar, please contact:
Dr. Vincent Kong
Mobile : +6017 3243251
Email :


Let us know if you have any enquiry or question about us. We’ll try our best to help you.

    *Required fields