MRA Art of Visual Merchandising Workshop

RETAIL WORKSHOP

Mastering the Art of Visual Merchandising

Date : July 25th & 26th 2019
Venue : MRA Training Room
Malaysia Retailers Association
A-11-11 & A-11-12, Tower A, Level 11, Menara UOA Bangsar,
No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur.

Jointly Organized by :

Overview

This “Mastering the Art of Visual Merchandising” workshop was first introduced in 2004. Since then, more than 1,000 retail executives and visual merchandisers from some 70 companies have attended the practical workshop in Singapore. The programme has been regularly updated and it help retail managers, operations managers, buyers and retail executives and visual merchandiser’s to better understand all the contemporary and latest concepts of Visual Merchandising. More importantly, the workshop shows how visual merchandising is being used by global players to enhance their brand image, improve merchandising skills and improve sales. Participants will better understand the craft of visual merchandising and how to build a visual merchandising department that assist brands to differentiate themselves from the competition and increase their market share.

Objectives

After completion, participants will able to:

Master visual merchandising – The Language, Acronyms

• Setup an in-house visual merchandising unit and structure, VM toolkit, safety
• Able to create visual consistency in multiple stores, window types, window displays
• Know and apply merchandising guidelines and plan-o-grams for different type of retail stores
• Use of colour concept in merchandising and visual presentations
• Able to incorporate graphics in lifestyle retailing, Experiential Retail
• Create point-of-sale display and signing

Programme Content

• Developing your Creative Self, within the field of Visual Merchandising
• Understanding Corporate Visual Merchandising Structures and Staff Positions
• Colorization Techniques to ensure Merchandising Presentations and Displays are Right
• Brand Imaging: How to build a Brand through Store Fit-outs & Display
• Learn how Visual Merchandising impacts Store Design:
• The “Lifestyle Concept” and how it impacts Visual Merchandising
• Displays and Window presentation: Window Displays and Editorial Displays
• Merchandise Presentation: How to correctly Merchandise Floors and Walls using Plan-OGrams
• Develop Corporate Guidelines
• Retail Graphics: The Latest Trends and effective uses
• Technology and Visual Merchandising

Who Should Attend

This course is for department managers, operations managers, buyers, store planners, interior designers interested in retail work, marketing executives, retail executives, display executives and practitioners of soft lines and hard lines businesses.

Programme Fee

MRA Members – RM2,600-00 per person
Non-MRA Members – RM3,200-00 per person
* Participation fee is inclusive of 6% SST.
* The program fee covers tuition, presentation and case materials, and lunch and refreshments.

HRDF Claimable

This programme is also supported by HRDF under SBL.

Programme Payments

Please make payment to:
Malaysia Retailers Association Alliance Bank Malaysia Berhad Account Number: 141 6700 1002 1873

Seminar Delivery

This 2-day course is conducted in an interactive workshop style using discussions, case studies and role-play. All the Visual Merchandising concepts will be shared, taught and demonstrated through the use of highly effective training tools and techniques.

Certificate Award

A Certificate will be awarded by Saito University College to participants who have successfully completed the seminar.

Seminar Registration Deadline

21st June 2019

Further Information

For further information about this seminar, please contact:
Dr. Vincent Kong
Mobile : +6017 3243251
Email : vhsk888@gmail.com

Workshop Facilitator

JOSE MARIA BUSTOS MFA (San Francisco Art Institute), BFA (SFAI), Rockefeller Fellow (Museum Studies and Education) Jose known by many as Bosco and considered the foremost authority on Visual Merchandising and Brand Imaging (at point-of-purchase) in Asia. Bringing over more than 40 years of visual merchandising experience and expertise from the USA, having worked for companies like I Magnin & Co, Saks Fifth Avenue, Marshall Field’s & Co, Dayton’s & Hudson’s department stores and CK Tang Ltd. He has written articles for Retail Asia Publishing and presently writes for Retail Biz, published by the Times of India. He is presently Creative Director of VMA Pte Ltd, a visual merchandising consultancy based in Singapore. I founded Visual Merchandising Asia (VMA Pte Ltd) to address a gap in visual merchandising needs and standards based out of Singapore, to service the Asian market 18 years ago. Being a founder, creative director and consultant, my philosophy is to engage with the client and understand its needs and be personally involved in all the creative and consultative work. It has proven to be my success formula and appreciated by my clients who are renowned retailers and brands from all over Asia.

Quotes on Workshop Leader

“Without a doubt Jose Maria Bustos is today the leading exponent of visual merchandising practicing in Asia. His unique and extensive background in department and specialty stores in the USA combine with many years of practical experience in Asia and the Pacific Rim makes him what he is today.”

Professor Martin M Pegler – (Visual Merchandising Legend)

Jose Maria Bustos is a very interesting speaker and delivers great ideas, case studies and hands-on projects. I have gained valuable insight and in creativity from the Visual Merchandising Course. It has helped me to understand how both customers and landlord view our displays and how it will entice customers to our products and give a more interesting look for our store. Definitely a 2 thumbs-up course.

Jason Quek Operations Manager Royal Copenhagen Singapore Pte Ltd